Press Room
about Palm company info company background contact us events legal notices palm blog jobs press room media alerts press contacts press releases 2008 2007 2006 2005 2004 2003 2002 2001palmOne™ and Handango Extend Worldwide Alliance
Market Leaders Launch New Marketing Initiatives and Expand Globally
MILPITAS, Calif., and HURST, Texas, Dec. 8, 2003 -- Today
palmOne, Inc. (Nasdaq: PLMO) and Handango, the leading provider
of mobile downloads, announced the extension of their worldwide,
multiyear strategic alliance. The new agreement builds on
the foundation of two years of successful collaboration
with aggressive new initiatives expanding the palmOne Software
Connection (http://software.palmone.com)
into Asia Pacific markets and raising customer awareness
of software for palmOne™ handhelds and smartphones.
Marketing Initiatives
Among the initiatives, there will be a link to a "Bonus
Software Portal" on the CD included with palmOne handhelds.
The Bonus Software Portal will give new palmOne handheld
owners up to three free applications and direct them to
the palmOne Software Connection in their country where they
can find, try and purchase thousands of other applications.
"We're honoured to continue our work with palmOne and
build upon our strong success growing the palmOne Software
Connection over the past two years," said Randy Eisenman,
president and chief executive officer of Handango. "Through
these new initiatives, such as the Bonus Software Portal
and APAC launch, our two companies are increasing the number
of palmOne customers who experience the power of applications,
thereby strengthening the entire Palm OS® software economy."
Handango and palmOne plan to build on the success of past
emarketing programs by including software as a component
in an expanded number of palmOne email marketing campaigns.
Software for all
"Whether the user is an executive or a wine maker,
a student or an art collector, a handheld device is made
more personal and useful by customising it with software,"
said William Lynch, vice president of solutions marketing
for palmOne. "With 30 million Palm OS based handhelds
and smartphones sold to date, the breadth of software Handango
offers lets every palmOne device owner personalise their
experience, maximise their investment and enhance their
productivity."
About the palmOne Software Connection
The palmOne Software Connection is available in more than
28 countries in North America, Europe and Latin America
and features more than 20,000 Palm OS applications. The
palmOne Software Connection offers a variety of unique features,
including expert reviews, best sellers, top 10 by device,
everyday specials and exclusive products.
About palmOne, Inc.
palmOne, Inc. delivers what matters most to customers --
whether a single consumer or company of thousands -- improving
their personal lives and professional productivity through
mobile devices and solutions.
palmOne is the name adopted in October 2003 by Palm, Inc.,
when it spun off PalmSource, Inc., maker of the Palm OS®
platform software, and acquired Handspring, Inc. Uniting
the Zire™, Tungsten™ and Treo™ subbrands, the creation
of palmOne launched a new, stronger market leader in handheld
computer and communications hardware and software solutions.
More information about palmOne, Inc. is available at http://www.palmOne.com/asia.
About Handango
Handango is the leading provider of mobile downloads, bringing
over 50,000 applications and 25,000 digital media titles
to market through an extensive global distribution network
that reaches millions of mobile users. Handango's application
management and provisioning platform, Handango AMPP, has
been chosen as the mobile software delivery platform for
Nokia, Motorola, Sprint, Orange SA, Sony Ericsson, Palm,
Microsoft, Sony, HP, Handspring, Sega Mobile, Sharp Electronics
and more than 100 others. For more information, visit www.handango.com.
(1) An Internet service provider account, data service and carrier subscription may be required for Internet and email access. These services may need to be purchased separately.
Palm OS is a registered trademark and palmOne is a trademark of the Palm Trademark Holding Company. Zire, Tungsten and Treo are trademarks of palmOne, Inc. and its subsidiaries, which may be registered in some countries. Other brands may be trademarks of their respective owners.
