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SYDNEY, July 26, 2005 – Palm, Inc. (Nasdaq: PALM) today announced its Mobile Solutions 2005 – a premier corporate platform that brings together telecommunication operators, industry partners, and enterprise customers to discuss strategies and directions in enterprise mobility, and how companies in Sydney can leverage wireless technology for increased competitiveness and productivity gains.
Held today at the Tattersalls Club Sydney, Mobile Solutions 2005 features speaking tracks from leading players in the enterprise mobility space, including Intel, PalmSource, Microsoft, Telstra, Singtel Optus, Good Technology, Eracom and Sybase.
"The next wave of technology – pervasive, mobile computing – is fast becoming a critical component of business processes and competitive advantage," said Paul Blinkhorn, vice president for Palm Asia Pacific. "The award-winning Treo™ 650 smartphone sits at the heart of this next wave, bringing best-of-breed wireless applications with a focus on email and groupware solutions."1
Companies cover a range of topics on the latest trends and best practices in mobile technology, including the following highlights:
• PalmSource on wireless mobility for corporations and leveraging the power of Palm OS® enterprise-class applications;
• Intel Asia Pacific on how the future of mobility can benefit businesses and insights to success stories on business transformation through mobility;
• SingTel Optus on enterprises utilising wireless email;
• Telstra on mobilising for competitive advantage;
• Mirvac on removing paper process to uncover savings;
• Microsoft on Exchange Server 2003 Mobility capabilities;
• Creative Field Marketing on using mobile auditing solutions to drive business;
• CommonTime on exploiting the value from PDA and smartphone solutions with mobile data, security and management;
• Eracom Technologies on enterprise-class security for mobile devices;
• Good Technology on the key considerations that enterprise organisations will want to understand for their wireless messaging and corporate data access initiatives;
• Palm, Inc. on the expansion capabilities of the mobile market and how they translate to tangible returns in efficiency and productivity for organisations; and
• Sybase on driving high returns-on-investment with mobile web applications.
The conference also saw enterprise mobility solutions and products being showcased at partner booths from PalmSource, Grabba Technology, Intellisync, SingTel Optus, Telstra, Good Technology, Common Time, Sybase, Eracom and MobileSync.
Palm Talks About New Brand
In his keynote address at the conference, Paul Blinkhorn gave attendees an update on the rationale and positioning behind the new Palm® brand and logo.
"Palm has long maintained that the future of personal computing is mobile computing, and its intent is to be the most significant company in mobile computing by delivering to consumers and businesses alike products that significantly enhance personal and work time and activities," said Paul Blinkhorn.
The new Palm logo takes advantage of the high brand awareness the company has built over time through award-winning and commercially successful handheld computers and smartphones. It balances the past with the future, and signals to customers that they can expect to see a lot more of the name "Palm" going forward in exciting mobile-computing products.
The new logo builds upon the strong brand equity already established in the former blue Palm circular medallion, but the updated typeface suggests the trend toward digital content and an orange gradated background evokes energy. The logo was created by Turner Duckworth, a leader in brand identity design that counts among its customers Amazon.com and Coca-Cola. Turner Duckworth has created Palm and palmOne™ brand identities since the original blue medallion logo, including Zire™, Tungsten™ and LifeDrive™.
Palm recently announced strong performance for its last quarter and the fiscal year ended June 3. Revenue in its fourth quarter of fiscal year 2005 totaled $335.8 million, up 26 percent from the year-ago period and marking the eighth consecutive quarter of year-over-year growth. Fiscal year 2005 revenue was $1.27 billion, up 34 percent from the $949.7 million reported in fiscal year 2004.
(1) Within wireless service coverage area only. Email, web and messaging requires data services from a mobile service provider at an additional cost. ISP may also be required. Pricing varies by service provider.
About Palm, Inc.
Palm, Inc. (Nasdaq: PALM) -- a leader in mobile computing -- strives to put the power of computing in people's hands so they can access and share their most important information. The company's products include smartphones, under the Treo™ brand; mobile managers, under the LifeDrive™ brand; handheld computers, under the Tungsten™ and Zire™ brands; as well as software and accessories.
Palm® products are sold through select Internet, retail, reseller and wireless operator channels throughout the world, and at Palm Retail Stores and Palm online stores (http://www.palm.com/store).
More information about Palm, Inc. is available at http://www.palm.com/asia.
Palm, palmOne, LifeDrive, Treo, Tungsten, and Zire are among the trademarks or registered trademarks owned by or licensed to Palm, Inc. All other brand and product names are or may be trademarks of, and are used to identify products or services of, their respective owners.
