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Press Release

Third Party Partners
Maximizer PilotLinkTM Ideal for SFA Users of
New PalmPilotTM Products
VANCOUVER, BC March 10, 1997 - Maximizer Technologies Inc.,
leading developer of sales force automation (SFA) and contact
management software, developed Maximizer
PilotLinkTM with U.S. Robotics' new
PalmPilotTM product line in mind.
Maximizer PilotLink enables users to maintain contact information
and link Maximizer's powerful contact management database from their
office desktop PC to their PalmPilot connected organizer. Maximizer
PilotLink also was the first application to pass testing for U.S.
Robotics' Platinum Level Pilot Compatible Products Program in
January.
Maximizer PilotLink helps maximize the impact of PalmPilot's
enhanced platform, as well its broadened capabilities, and is an
ideal solution for PalmPilot users especially of SFA applications
who want the flexibility and sales-enhancement technology of a
powerful contact manager. While the PalmPilot stores its information
in four separate internal applications, Maximizer links people to
companies and organizations, and links relevant Notes, To-Do's,
Appointments, and other items to people all in one database.
Maximizer PilotLink lets Maximizer users keep the same information
about their clients and contacts both in Maximizer and on PalmPilot,
and makes synchronizing the two databases very easy. PilotLink
supports full synchronization of Maximizer Client, Contact,
Appointment, Hotlist, and Note information with PalmPilot Address,
Datebook, To-Do, and Memo information. Users simply place the
PalmPilot in its cradle and press its "HotSync" button.
Maximizer PilotLink will then compare records in the desktop
Maximizer database and the PalmPilot database, and synchronize the
latest changes so both PalmPilot and Maximizer are up to date.
PalmPilot, manufactured by the Palm Computing division of U.S.
Robotics, is the best-selling handheld computer on the market today.
A pocket-sized device composed almost entirely of an LCD screen
controlled by a pen-like stylus, PalmPilot's built-in software
stores contact information, appointments, memos and to-dos, much as
does Maximizer 3.0is, but in simplified form.
PalmPilot connects to desktop PCs using a unique cradle, in which
the PalmPilot is inserted, and which connects to a PC with a
standard cable. In a typical example, a Maximizer user might enter
an appointment using the PalmPilot from a mobile location. The
appointment will be properly linked to that person once synchronized
with the Maximizer database at the corporate office. For complete
information regarding the company and its products, please contact
U.S. Robotics at 800-881-7256 or visit its "http://www.usr.com/palm" Web
site.
Maximizer PilotLink is available for $49.00 (US) directly from
Maximizer Technologies, which can be contacted at 1090 West Pender
Street, 9th Floor - Vancouver, BC V6E 2N7 - Canada, phone:
800-804-MAXX (804-6299) or 604-601-8000, fax: 604-601-8188 or visit
its World Wide Web site, "http://www.maximizer.com" for
more information regarding the company and its products.
Maximizer Technologies equips sales professionals, corporate
management and other business users with current, comprehensive
contact information and business data through its progressive family
of products: Maximizer 3.0is, a leading desktop and mobile PC-based
contact manager; MaxExchange, a Maximizer add-on that can
automatically synchronize field and home-office databases; and
Maximizer Enterprise, an opportunity management system for complex
business-to-business sales scenarios.
All trademarks or registered trademarks are properties of
their respective owners.
Contacts:
Victoria Worthington
Maximizer Technologies
604-601-8025
vaw@maximizer.com
Mark Hall
Cohn & Wolfe - US
213-664-2476
mkhall@aol.com
Todd Irie
Cohn & Wolfe - Canada
416-924-5700
todd_irie@cohnwolfe.com
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