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Press Release
Palm Pays Back Loyal Customers Through New Referral Promotion<![CDATA[
Incentives to Reward Word-of-Mouth Referrals for Palm m130, m515
And i705 Handhelds
]]> SANTA CLARA, Calif., March 20 /PRNewswire-FirstCall/ -- For all those Palm
enthusiasts who wish they had a dollar for every time they recommended their
Palm(TM) handheld to a friend or colleague, Palm, Inc. (Nasdaq: PALM) today
announced the Palm Pays Back Promotion. Effective March 20 to May 20, 2002, in the United States only, this
innovative referral program rewards Palm customers who recommend Palm m130 and
m515 color handhelds and Palm i705 wireless handhelds to friends, family and
business associates. When the referred friend purchases one of these
handhelds, the Palm Champion receives "Palm Bucks" that can be redeemed for
specially selected Palm merchandise via a secure online Palm catalog.(1) The
awards are: 45 Palm Bucks for each Palm i705 handheld purchased, 40 Palm
Bucks for each Palm m515 handheld purchased, and 25 Palm Bucks for each Palm
m130 handheld purchased. The maximum award is 500 Palm Bucks per person. "Word-of-mouth has always been one of our most effective marketing
benefits," said Ken Wirt, senior vice president of marketing at Palm, Inc.
"The Palm brand remains No. 1 in the handheld market because of the
tight-knit, passionate community of people who love Palm handhelds and
recommend them to everyone they know. Now, with this program, we have an
effective way to reward and motivate these Palm Champions with attractive
incentives." Palm enjoys unprecedented levels of loyalty and referral. Based on Palm
satisfaction surveys, a remarkable 98 percent of Palm customers are satisfied
with their Palm handheld computers and 97 percent are likely to recommend a
Palm handheld to a colleague, friend or family member. Palm has sold more than
16 million Palm branded handhelds worldwide, giving it the largest installed
base of any handheld company.
How It Works Palm provides the materials necessary to make Palm m130, m515 and i705
handheld referrals quick and easy.
<![CDATA[ 1. A Palm handheld user goes to the Palm website ( http://www.palm.com )
to review the detailed program description, rules and regulations.
2. The Palm handheld user enrolls in the program by filling out the
enrollment form.
3. The Palm Champion now has access to a special Palm website that
includes a toolbox and account status information. The toolbox
contains four prescripted sample emails, flash demos and other
materials to help a referred friend choose the right product for them.
The account status page tracks the balance of Palm Bucks in the Palm
Champion's account.
4. The Palm Champion sends a friend a Palm email, recommending a Palm
product, along with specific instructions on how to register the
product and report a purchase.
5. The referred friend buys a Palm m130, m515 or i705 handheld. Referred
friends have the flexibility to buy a handheld wherever they choose.
6. After the Palm handheld purchase is complete, the friend goes to a
special Palm website to register the new handheld and log the product
serial number and email address of the Palm Champion. As an added
bonus, the friend will receive free software, including games ("Bang!
Bang!" and "Eye of Horus" by Astraware) and eBooks ("The Time Machine"
by H. G. Wells and "Roughing It" by Mark Twain).
7. The Palm Champion is notified that their friend has purchased a Palm
handheld, and that Palm Bucks have been awarded and are awaiting
redemption in their account.
]]> The Palm Champion now has Palm Bucks to spend on merchandise from Palm's
online catalog. This catalog includes unique accessories, such as a Dooney and
Bourke Palm m100 series black leather zipper case, and special handheld
packages, such as a Palm m125 handheld with a PalmPak(R) Dictionary/Thesaurus
expansion card and slim leather carrying case. Palm plans to add exclusive
items to the catalog as well. Palm plans to publicize this new promotion via email, via the Palm website
( http://www.palm.com ), and most important, via word of mouth.
About Palm, Inc. Palm, Inc. is a pioneer in the field of mobile and wireless Internet
solutions and a leading provider of handheld computers, according to IDC
(December 2000). Based on the Palm OS(R) platform, Palm's handheld solutions
allow people to carry and access their most critical information wherever they
go. Palm(TM) handhelds address the needs of individuals, enterprises and
educational institutions by offering the foundation for thousands of
application solutions. Palm stock is traded on the Nasdaq national market
under the symbol PALM. More information is available at http://www.palm.com .
<![CDATA[ (1) Palm Bucks are not actual cash, are not redeemable for cash, and can
be used only to purchase items from the Palm Pays Back Promotion
online catalog. Palm Bucks are redeemable until July 20 (60 days after
the promotion ends on May 20, 2002).
]]> NOTE: Palm OS and PalmPak are registered trademarks and Palm is a
trademark of Palm, Inc. Other brands may be trademarks of their respective
owners.
SOURCE Palm, Inc.
Web site: http: //www.palm.com
CONTACT: Yvette Lorenz-Machlan of A&R Partners, +1-650-762-2827, or ylorenz-machlan@arpartners.com, for Palm, Inc.
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