Press Release
MEDIA CONTACTS: PR2002-SG35
Jim Christensen
Palm, Inc.
408.503.7472
jim.christensen@corp.palm.com
Amy Nemechek
A&R Partners for Palm, Inc.
303.730.5755
anemechek@arpartners.com
Palm Launches Next-Generation Product Subbrands: Unveils Tungsten
and Zire Strategy
MILPITAS, Calif., Sept. 23, 2002 -- Six years after pioneering
the handheld market, Palm, Inc. (Nasdaq: PALM) today defined a new era
in handheld computing with the creation of two distinct subbrands for
its portfolio of handheld products -- the Tungsten™ and Zire™
families. Tungsten products will provide powerful solutions for mobile
professionals and enterprise work forces; Zire handhelds will provide
affordable options for individuals to organize their busy lives.
Also today, in a separate press release, Palm announced the first product
in its Palm Tungsten line, the Tungsten Mobile Information Management
Solution. The Tungsten MIM Solution offers enterprises a complete and
secure wireless email and groupware access solution. Mobile work forces
now can enjoy secure, wireless access to corporate email, calendars, contacts,
memos, to-dos and data from a Palm™ handheld. For details, please
click on http://www.palm.com/enterprise.
"What a student or a suburban supermom wants from a handheld is
fundamentally different from what an IT manager or a road warrior expects,"
said Todd Bradley, president and chief executive officer of Palm Solutions
Group. "We're serious about delivering what matters most to both
groups: that's what Zire and Tungsten are all about."
The Palm Tungsten product line will include industrial-strength handheld
hardware and software solutions for mobile professionals and serious business
users. These solutions will use cutting-edge wireless and mobile technologies
to solve complex technology problems for IT managers seeking to deliver
secure data to mobile work forces.
The Palm Zire product line will offer snappy personal products that get
straight to the point for individuals. With 50 percent fun and 50 percent
take-charge ingredients, Zire handhelds are simple, approachable and easy-to-use
for people balancing personal, professional or academic lives -- or all
of the above.
The first handhelds under the Tungsten and Zire names are expected to
be available this fall. Based on the industry-leading Palm OS® platform,
both product lines will combine new industrial designs with the classic
Palm functionality that has made Palm products the world's favorite handhelds.
This year, sales of Palm OS handheld computers to consumers are predicted
to reach nearly 5 million units, again surpassing all other platforms
by a large margin. Further, sales of handheld computers to enterprises
are expected to account for the biggest growth segment in the market (IDC,
June 2002). Palm has shipped more than 18 million Palm-branded handhelds
worldwide to date.
About Palm, Inc.
Information about Palm, Inc. is available at http://www.palm.com/aboutpalm.
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Palm, Tungsten and Zire are trademarks and Palm OS is a registered trademark
of Palm, Inc. Other brands may be trademarks of their respective owners.
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