Press Release

Palm Unveils Plan to Capture China's Handheld Market
Full Family of Products, Operational Presence, Distribution Partners
And Technical Service Center Announced
MILPITAS, Calif., April 24 /PRNewswire/ -- Palm, Inc. (Nasdaq: PALM),
a pioneer in the field of mobile and wireless Internet solutions and the
leading provider of handheld computers, has announced its plans to target
handheld users in China. Kicking off with the opening of its sales and
marketing support office in China and the launch of a full family of products,
Palm Solutions Group aims to attract users in China to pick up a Palm(TM)
handheld. Other announcements to help achieve this goal include the appointment
of a key local distributor, the establishment of customer services and
in-country technical support. A distribution center also will be set up
in Hong Kong to facilitate the logistics of products throughout the Asia
Pacific region.
According to IDC, China is the largest handheld-device market in the
Asia Pacific region (excluding Japan) and accounts for 68 percent of total
shipments in the region in calendar 2002. IDC also said China is expected
to generate 14 percent year-on-year growth in 2003. With shipments of
more than 21 million Palm handheld computers, Palm is the leading provider
of products and solutions in the global market.
"We're now selling the world's favorite handheld into the world's
largest market," said Todd Bradley, president and chief executive
officer, Palm Solutions Group. "With the strength of our products
and solutions, combined with support from our local distributors, partners
and leading developers, we hope to delight end-users and enterprise customers
in China with the best handheld user experience possible."
Palm is introducing the Palm Tungsten(TM) T, Zire(TM) and m500 handhelds
to China. These world-class handhelds provide a new level of functionality
to all handheld users. Consumers will be able to choose to operate their
Palm handheld in Simplified Chinese, Traditional Chinese or English language
with CJKOS Chinese software system and PenPower handwriting software built
into the handheld.
Palm will focus on building its market share in China in four areas:
-- Target mobile professionals with a taste for innovation and excellence;
-- Bring new users into the consumer segment with value devices for the
first-time buyer;
-- Target companies that aim to mobilize their work forces to enhance
business competitiveness; and
-- Foster initiatives to develop wireless handheld solutions and their
adoption in China.
Distribution
Palm will build its distribution through a strategic network of distributor
and enterprise partners. To help drive its distribution efforts, Palm
has chosen to work with Digital China as one of its first distribution
partners in China. Digital China will distribute a range of Palm product
and accessories and will focus on bringing these to the retail channel
as well as to the enterprise market.
"We are very excited to help bring the world's leading handhelds
to China," said Li Tong, product director, Consumer Electronic Group,
General IT Unit of Digital China. "Palm's mobile solutions offer
the best choice for Chinese businesses to capitalize on the efficiencies
and competitive advantages of a global mobile infrastructure." Digital
China is the largest IT products distributor and systems integrator in
China, according to IDC.
"With the strengths of Digital China as a new distribution partner
and its extensive network, we aim to drive adoption of Palm handhelds
through China, helping individuals and companies capitalize on the efficiencies
and competitive advantages of Palm handheld solutions," said Philip
Chan, vice president, North Asia Sales, Palm Solutions Group.
Customer Support and Technical Service
In line with Palm's global strategy of focusing on service excellence,
Palm aims to provide its customers in China with comprehensive after-sales
service and support through a three-pronged approach - support from the
retailer, over the phone (toll-free in China: 10800 650 5120), or via
email (techsupport@palm-asia.com).
Additionally, in the event that repairs are required, customers can expect
prompt service from the Suzhou repair center. This will be served by newly
established drop zones in Beijing, Shanghai and Guangzhou, through which
customers can return their Palm handhelds for repair servicing.
Distribution Center in Asia
In response to the ever-increasing importance of the North Asia region,
both in terms of customer markets as well as a source of finished goods
production, Palm in conjunction with its logistics services partner Kerry
Logistics has established a Hong Kong distribution center to support its
Asia Pacific customers, including China. This Hong Kong Center will play
a pivotal role in providing Palm's distributors with an even more responsive
and cost- effective supply chain.
About Palm, Inc.
With shipment of more than 21 million Palm handheld computers, many carried
in pockets, purses and briefcases around the world, Palm delivers devices
that make it easy for people to use and keep track of what matters to
them.
Information about Palm, Inc. is available at http://www.palm.com/aboutpalm
.
NOTE: Palm, Tungsten and Zire are trademarks of Palm, Inc. Other brands
may be trademarks of their respective owners.
SOURCE Palm, Inc.
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