Handspring Press Release Archive
HANDSPRING OFFERS AGGRESSIVE E-COMMERCE AFFILIATE PROGRAM TO FUEL ONLINE VISOR™ SALES
Company extends Web presence to broader demographics through independent web referral program
MOUNTAIN VIEW, CALIF. (August 7, 2000) - Handspring, Inc. (NASDAQ: HAND) today announced a new affiliate program enabling a wide variety of companies, organizations and individuals to market the Handspring™ Visor™ handheld computer, select Springboard™ expansion modules and Handspring accessories by posting links on their own Web sites that direct customers to Handspring.com. Designed to allow Handspring supporters to share in the success of the Springboard expansion platform and to help fuel the continued momentum of Handspring's online sales, the affiliate program officially began Wednesday, August 2, 2000 and is open to all qualified Web sites at no charge. Each time a referred customer makes a purchase from the Handspring site, affiliates earn a referral fee. Details concerning the affiliate program are available at www.handspring.com/affiliates.
Handspring will use the program to communicate the advantages of Visor and the Springboard expansion platform to an even broader range of consumers. Through the program, affiliates can earn money every time a Handspring product is bought based on a referral from their site. Affiliates can determine the placement of the Handspring banners and links on their site while Handspring will manage the entire order transaction and fulfillment process once the customer has been referred to Handspring.com. As a special launch promotion, charter affiliates will receive a 10% referral fee for new customers and a 5% referral fee for repeat customers through December 31, 2000. After that time, all affiliates will receive an 8% referral fee on each new sale and a 5% referral fee on repeat sales.
"This affiliate program allows us to extend the reach of Handspring.com to more and more people while giving our affiliate partners a way to share in the success of Visor and the Springboard platform," said Kendall Fargo, vice president, e-Commerce. "With a wide variety of web sites promoting Visor to an even broader range of demographics, people can now reach Handspring through multiple new paths."
To qualify for the affiliate program, interested participants need to read the operating agreement available at www.handspring.com/affiliates, fill out an online application form and follow the step-by-step process outlined in an e-mail they will receive shortly thereafter. A web link to Handspring.com will be provided to all qualifying affiliates, enabling customers to order Visor Solo, Visor and Visor Deluxe in addition to select modules and accessories.
ABOUT HANDSPRING
Handspring is a leading innovator in the handheld computing industry. The company develops, manufactures and markets a family of expandable handheld computers for a broad range of markets and customers. Founded in 1998 by the creators of the world-leading Palm Computing platform, Handspring's flagship technology is the Springboard platform that provides a simple and easy method for hardware and software expansion. Today Handspring sells its Visor line of handhelds at Handspring.com and through select Internet and retail partners in the U.S., Canada, Europe and Japan, along with a line of Springboard expansion modules and accessories.
CAUTIONARY NOTE REGARDING FORWARD LOOKING STATEMENTS
This press release contains forward-looking statements that involve risks and uncertainties, including: those relating to the growth of Handspring's online sales as a result of the affiliate program; the program's ability to reach a broader range of consumers; and the degree to which affiliates will share in the success of the Springboard expansion platform. Actual results may differ materially due to a number of factors including, among others: the number of Web sites that participate in the affiliate program; the ability of Handspring and its suppliers to meet demand; consumer acceptance of the Springboard expansion slot; and the rapid pace of technological change and competitive developments in the handheld computer industry. The description of the affiliate program included in this press release is qualified in its entirety by the terms and conditions for the program found on Handspring's Web site. The matters discussed in this press release also involve risks and uncertainties described in the company's Form S-1 Registration Statement filed with Securities and Exchange Commission. The company assumes no obligation to update the forward-looking information contained in this press release.
Handspring, the Handspring logo, Visor and Springboard are trademarks of Handspring, Inc. and may be registered in certain jurisdictions. All other brand names are trademarks of their respective owners.
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